bCreative adds “For Better or For Worse” to brand portfolio

bCreative Logo

Jan 13, 2020

For Immediate Release:


Bill Barrow

bCreative, Inc. – Executive Vice-President

bbarrow@bcreative.com 519-577-1911

Charlottesville, VA.

bCreative adds “For Better or For Worse” to brand portfolio.

bCreative is pleased to announce the addition of For Better or For Worse comic art to its licensing portfolio. Scott Gardiner, President of bCreative, states “It’s a true pleasure working with Lynn Johnston and her team on the For Better or For Worse brand. It’s not often that you get to collaborate with the creator of an iconic comic strip that has such fabulous multi-generational appeal. We’re thrilled to partner with licensees to bring the designs to life for the millions of fans”. The portfolio includes classic art from the comic strips, as well as newly created artwork and patterned designs featuring the Patterson family and their beloved dog Farley. “What’s really awesome,” Gardiner continues, “is that while the fan base of the strip will be drawn to licensed products featuring the beloved characters, the universality and timelessness of the humor and themes mean that all audiences, even ones that have never heard of the For Better Or For Worse comic strip will be attracted to and purchase licensed products featuring Farley and the family members.

For licensing opportunities please contact Bill Barrow bbarrow@bcreative.com


Lynn Johnston Properties: a book, logo and image of Farley